Stop managing partners. Start building a channel that produces.
Most channel managers were promoted out of a sales seat and handed a partner list with no playbook. The Blueprint is the complete system for turning channel managers into leaders who build strong partnerships and real, repeatable production.
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- Students enrolled
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- Average rating
- Top 50
- Channel Influencer
- Learning Instructor
Your Instructor
By Ronnell Richards, award winning channel leader.
The Real Problem
Great sellers do not automatically make great channel managers.
Promoted, not prepared.
Most channel managers were top sellers handed a partner program with no operating system.
The 90/10 problem.
Roughly 10% of partners produce and the other 90% sit dormant. Most managers never learn how to activate them.
Activity, not production.
Busy is not the same as productive. Without a system, channel managers manage tasks instead of driving revenue.
The Program
A complete operating system for the channel.
The Channel Manager Blueprint gives you a clear, repeatable framework to recruit the right partners, activate the ones you already have, and lead a channel that produces predictable revenue.
Built for
- New and growing channel managers
- Channel chiefs and channel leaders
- Suppliers and TSDs building or scaling a channel team
- Technology Advisors leading sub agents and partners
- Sales leaders moving into a channel role
- Anyone responsible for partner production
The Blueprint
The 5 pillars of channel manager success.
Recruit.
Define your ideal partner profile and stop signing partners who will never produce.
Activate.
Onboard and wake up the dormant 90% with a real first 90 days.
Enable.
Equip partners to sell with relationship-centric skills, tools, and messaging.
Drive Production.
Run a cadence of pipeline, accountability, and inspection that creates predictable revenue.
Lead and Scale.
Step up from manager to leader and build a channel that grows without you in every deal.
Outcomes
By the end, you will be able to:
- Build a partner ICP and a recruiting filter that protects your time.
- Run a 90 day activation plan that turns dormant partners into producers.
- Coach partners using the Relationship-Centric Selling method.
- Install a production cadence with clear metrics and accountability.
- Lead a channel that delivers predictable, repeatable revenue.
Proof
Channel pros rate it 4.7 out of 5.
Across 2,500+ enrollments. 95% of reviewers rate it 4 or 5 stars.
Reviews from Ronnell's LinkedIn Learning channel management course.
The content is very close to real-life scenarios. I have been in channel sales for 9 years and I completely relate to it. A great course for beginners. Follow it and your work is half done.
Master relationships, think strategically, stay customer focused, and use data to guide decisions.
Prioritize goals, clarity, and flexibility, and take a solution focused approach to conflict. You build partnerships based on trust, mutual benefit, and a commitment to each other's success.
So inspired and applicable.
Very relevant and relatable.
Amazing.
Your Instructor
Taught by someone who knows what success looks like for partners.
Ronnell Richards is a four time agency owner, a multi-million-dollar producer, and a technology channel consultant with 24 years in the channel. He has lived every side of the partner relationship, from first call to signed deal to long term production, and now teaches channel managers the system that actually moves partners to revenue.
Get Started
Two ways to put the Blueprint to work.
Enroll now and start building your channel operating system today.
Self-paced. Lifetime access. Start the first pillar in the next 10 minutes.
Enroll nowLicense the Blueprint for your whole channel team, or bring Ronnell in for a private cohort.
Team licensing, private cohorts, and custom enablement workshops.
Train my teamQuestions, answered.
A program that gives channel managers a complete system to recruit, activate, enable, and lead partners to predictable production. It combines a proven framework, real playbooks, and Ronnell's Relationship-Centric Selling method into one operating system you can run every week.
New and growing channel managers, channel leaders, and suppliers or TSDs building channel teams. It also fits Technology Advisors leading sub-agents and any sales leader moving into a channel role.
In most partner programs, roughly 10% of partners produce nearly all the revenue and the other 90% sit dormant. The Blueprint shows you how to identify which partners belong in each group and how to wake up the dormant ones with a real activation plan.
Yes. We offer team licensing and private cohorts for suppliers, TSDs, and channel organizations. Book a call and we will scope a program that fits your team, your stack, and your revenue goals.
Ronnell Richards, an award winning channel leader, LinkedIn Learning instructor, and bestselling author of Shut The Hell Up and Sell. He has built and developed channels for and with companies across the industry.